About PIA

All things bold, beautiful and feminine found here.


Carefully designed by myself, Pia Naera, P I A is a gorgeous, young and eye catching NZ fashion house. We provide quality and beautiful garments to New Zealand and worldwide.

P I A is a distinct / print heavy label focusing on exclusively designed digital prints, quality embellishments and uniquely beautiful fabrics. P I A garments are head turning, eye-catching and gorgeous.

Designing bold, beautiful, feminine garments has always been my dream and I am passionate about bringing this unique aesthetic to the market at an affordable price point.

We offer sizes XS to XL which is the equivalent of NZ 6 - 16. P I A is keeping up with the times through an online store piaboutique.com.

Worldwide: FREE for any orders over $200. If order is below $200 shipping is $50

And as of recently a gorgeous P I A store in Ponsonby, 324 Ponsonby Road.

"I want to still keep P I A unique to the market so will only be making limited quantity of each style. But I am always busy designing, so there are loads of shapes and styles to choose from. But I suggest - if you love it, buy it, so you don't miss out."

To be kept in the loop with our new garment releases make sure you download our PIA Boutique App (download from Apple or Google Play store) - It's easy to use and will let you know when the new garments are ready to purchase! I have worked so hard on making the full experience epic with beautiful designs, garment quality and presentation. Also make sure you follow us on our social platforms and sign up to our emailers to keep up to date with all the epic things we are doing!

Instagram: @piagrams

Each style is carefully designed and made and I am over the moon to be bringing PIA back to NZ.

NZ designed with love,
Pia Naera xx